GRANT WRITING
Grant Writing Basics
Common Elements of a Grant Application
Proposal Writing
Planning
Writing a Competitive Proposal
Goals and Objectives
Activities
Module Evaluation
GRANT BUDGETING
Budgeting Basics
Essential Budget Elements
Building Your Budget
Budget Management
Module Evaluation
GRANT MANAGEMENT
Management Basics
Post-Award Basics
Common Terms
Module Evaluation
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Home > Grant Writing > Proposal Development > Goals and Objectives
Proposal Development: Goals and Objectives
The goals and objectives section of your grant proposal provides a description of what your organization hopes to accomplish with your project. It also spells out the specific results or outcomes you plan to accomplish.
What Is a Goal?
A goal is a broad statement of what you wish to accomplish. Goals are broad, general, intangible, and abstract. A goal is really about the final impact or outcome that you wish to bring about. Make sure the goals are linked back to your needs statement. To more effectively “hook” grant reviewers, use visionary words in your goals. Try words such as decrease, deliver, develop, establish, improve, increase, produce, and provide.
What Is an Objective?
The objective represents a step toward accomplishing a goal. In contrast to the goal, an objective is narrow, precise, tangible, concrete, and can be measured.
Objectives:
- Describe expected program outcomes and how they will be achieved.
- Are usually designed to change a condition in a particular population.
- Help set priorities and targets for progress and accountability.
Make Your Objectives S.M.A.R.T. Using this SMART objective framework will help you write clear and measurable objectives.
S = Specific (Who? What?)
M = Measurable (How much change is expected?)
A = Achievable (Can it be accomplished?)
R = Realistic (Proposes reasonable action steps)
T = Time-phased (When will objective be met?)
E = Ethical
R= Recorded
Goals vs. Objectives
| Goals | Objectives |
|---|---|
| Broad | Narrow |
| General intentions | Precise |
| Intangible | Tangible |
| Abstract | Concrete |
| Can't be validated as is | Can be validated |
| Goals | Objectives |
|---|---|
| Increase opportunities and access to active living through programs, environment, and policy. (LiveWell Pueblo) | By December 31, 2009, provide at least two trainings concerning obesity counseling and referral to Health Care Providers in Pueblo County. |
| All youth will be tobacco free. (RMC) | By May 30, 2010, 90% of students in Very Fine Middle School will complete 12 lessons of the approved tobacco prevention curriculum. |
| Employees will have access to healthier foods. (CDC example) | By (x date), modify all vending machines to include 50% healthy food options. |
S.M.A.R.T. Objective Example By June 30,2011, increase colorectal screening rates so that 75% or more of Coloradoans ages 50 and older will be in compliance with ACS colorectal cancer screening guidelines.
- Colorado Colorectal Cancer Screening Program
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